Structuring African agri-food SMEs to make them stronger, more visible in the markets and more financeable.
As a priority, it supports agri-food businesses run by women: activities that are often informal or under-structured, which it helps to clarify, professionalize and connect to market and financing opportunities.
Over 900 entrepreneurs supported · SMEs, NGOs, institutions · Africa & diaspora
Women & Agribusiness. Women & Agribusiness. Women & Agribusiness. Women & Agribusiness. Women &
What our fight entails
• Women & Economic Leadership (Empowering Women)
Today, thousands of women feed our cities without being visible in decisions, margins, or funding.
Olouwafèmi works to make women-led MSMEs central, credible and fundable players.
• From informal to fundable
A large proportion of women's agri-food initiatives remain stuck at the informal or under-structured stage:
We talk about “small businesses”, where there is sometimes a solid business model with potential.
Its objective: to help these brands to structure themselves, sell better and get on the radar of impact programs and investors.
• From clichés to a real food strategy
African agri-food products and know-how are too often reduced to exoticism and folklore.
Olouwafèmi treats them as a lever for sustainable food systems, income, jobs and economic sovereignty.
Structuring -> Markets -> Financing
How she intervenes
Olouwafèmi KIDJO intervenes where agri-food brands, value chains and impact meet, with particular attention to women-led MSMEs.
1
Programs & training for agri-food SMEs/MSMEs
Olouwafèmi supports SMEs, cooperatives and brands that want to:
to better position themselves, structure their offers and prices,
to strengthen their ability to sell in their local and regional markets,
to prepare, when relevant, an export strategy or a move upmarket.
to become credible targets for investors, programs or buyers.
Main objectives:
Clarify the brand positioning and the company's DNA
Structuring the product offering (ranges, formats, consistency)
Understanding and adjusting costs, margins and prices
Strengthen sales skills (sales, negotiation, relationships with distributors)
Improve branding, packaging and storytelling
Prepare, where relevant, a strategy for regional and international markets (export readiness)
2
Programs for NGOs,
landlords & institutions
Olouwafèmi co-constructs with NGOs, development agencies, chambers of commerce and public programs mechanisms that go beyond awareness-raising to become real levers of change for beneficiaries.
Main objectives:
- Designing capacity-building pathways rooted in business reality
Integrating a strong gender perspective and valuing women-led MSMEs
Linking content to value chains (markets, margins, standards, outlets)
Define trackable impact indicators (income, jobs, market access, women-led)
If necessary, include a component on access to regional and international markets.
3
Structuring value chains and ecosystems
Olouwafèmi supports actors who wish to act at the scale of a sector or a territory, rather than through isolated actions, to make systems more inclusive, efficient and fundable.
Main objectives:
Mapping the value chain (from production to market)
Identify the critical links and blockages
Making the role of women and women-led MSMEs visible
Propose operational courses of action (training, partnerships, governance)
Prepare an attractive pipeline of companies and projects for impact programs or investors
4
Interventions, facilitation &
Conferences
Olouwafèmi acts as a speaker, facilitator and expert for networks, hubs, events and media outlets that want a clear voice on African agribusiness, women entrepreneurs and value chains.
Main objectives:
To provide a strategic analysis of African agri-food challenges
Highlighting the role of women-led businesses
Providing concrete benchmarks on brand, distribution and export readiness
Enriching ESG & food systems thinking with an African perspective
To inspire and equip audiences (entrepreneurs, decision-makers, investors, students)
Who is Olouwafèmi?
Trained as a business engineer, Olouwafèmi KIDJO began her career in large international groups, at the crossroads of tech, digital and commercial.
Given the way African agri-food products and know-how were presented, narrated and valued, one conviction is clear: we lose value at every link in the chain.
She then trained in Brand Strategy and Web Marketing & Digital Communication Strategies, to put this dual culture of strategy & field at the service of African agri-food companies, support programs and the women who carry these sectors on a daily basis.
"They feed Africa, they must reap the benefits."
Working with her
To design a program, strengthen a sector or support your beneficiaries with seriousness, commitment and professionalism.
You are a small or medium-sized enterprise (SME) in the agri-food sector.
01 23 45 67 89
You want to clarify your strategy, sell yourself better, structure your offer and prepare for sustainable growth, both locally and internationally.
Are you an NGO or an institution?
01 23 45 67 89
You are looking for a partner to co-design and facilitate capacity building programs aligned with your impact and gender objectives.
Are you an impact network or investor?
01 23 45 67 89
To design a program, strengthen a sector or support your beneficiaries with seriousness, commitment and professionalism.
"They feed Africa, they must
to reap its value.